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WordPress is een ideaal gereedschap om een weblog mee te maken, maar ook prima geschikt om er andere websites mee te bouwen. Het programma is daardoor niet alleen populair onder bloggers, maar ook dé oplossing voor iedereen die snel en zonder veel technische poespas een professioneel ogende website wil opzetten en onderhouden.Dit volledige geactualiseerde boek richt zich op de beginnende WordPress-gebruiker. Van de eerste stappen tijdens de installatie tot het dagelijks onderhoud van je eigen blog of website. Met voldoende aandacht voor de techniek achter het programma, maar vooral een stevige dosis praktijk. Leer hoe je berichten plaatst, paginas maakt, het uiterlijk van je blog aanpast en de functionaliteit uitbreidt door plug-ins te gebruiken.Bron : http://www.pearson.com

Webdesign --- WordPress --- Blog

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Marketing --- Netwerk (relationeel) --- Blog --- Merkwaarde --- Onlinemarketing --- Trend

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Sociale communicatie --- Onlinemarketing --- Blog --- Internet --- Consumentengedrag

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Digital technology is increasingly impacting how we keep informed, how we communicate professionally and privately, and how we initiate and maintain relationships with others. The function and meaning of new forms of computer-mediated communication (CMC) is not always clear to users on the onset and must be negotiated by communities, institutions and individuals alike. Are chat rooms and virtual environments suitable for business communication? Is email increasingly a channel for work-related, formal communication and thus "for old people", as especially young Internet users flock to Social Networking Sites (SNSs)? Cornelius Puschmann examines the linguistic and rhetorical properties of the weblog, another relatively young genre of CMC, to determine its function in private and professional (business) communication. He approaches the question of what functions blogs realize for authors and readers and argues that corporate blogs, which, like blogs by private individuals, are a highly diverse in terms of their form, function and intended audience, essentially mimic key characteristics of private blogs in order to appear open, non-persuasive and personal, all essential qualities for companies that wish to make a positive impression on their constituents.

Business communication --- Business enterprises --- Blogs. --- Communication --- Media --- Corporate Blog --- Internet

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Video --- Interactiviteit --- Internet --- Blog --- Televisie --- Sms --- Interactieve marketing